China is the largest online marketplace and Chinese consumers are extremely eager to buy foreign brands. This gives you the opportunity to build your brand with and relationship with the fastest growing e-commerce buyers in the world.

The Chinese market, the world's biggest, is difficult for foreign companies to enter without going through an expensive and rigorous process which can change often and which has a high threshold to enter as well as regulations to follow.

Choosing the best method of entering the China market, with its burgeoning cash rich middle class, will depend on whether you want to sell through distributors, or directly to the end consumer. The options exist by using and agent or distributor for your products to sell via B2B, although to target the end consumer and to sell B2C, an online store is the best method of reaching your target customer and to maximise your profits.

There are a number of online platforms to sell your products, the best being TMall.com, followed by JD.com. The costs, processes & legal requirements to open an e-commerce store on either of these platforms is not cheap and has different requirements that you will be used to in UK.